2011-10-18

Thule Easy-Fit WINNER

THULE Easy-fit, the easiest snow chain ever to fit on the car, awarded innovation of the year at EquipAuto in Paris.

Thule Easy-fit snow chains has been awarded the prestigious innovation of the year award at this year’s EquipAuto fair in Paris, France. The award is given to Thule Easy-Fit for its groundbreaking technology making the fitting of the snow chain easy as never before. The motivation to the award is a proof for the Thule Group once again being in the forefront when it comes to innovation and product development.

 

The name says it all: “THULE Easy-fit” brings the traditional passenger cars snow chains standard to the next level, with a huge step towards the easiness for the end consumer. “THULE Easy-fit” is a true innovation both from a technical and a design perspective.

We are very proud to receive the EquipAuto   Innovation Of The Year Award says Alberto Guidotti, Business Unit Director Thule Group Snow Chains and continues. It is a testament to our ambition to be at the forefront of innovation and simplicity for the user and we are confident that Thule Easy-Fit will strengthen Thule’s position in the market for snow chains for passenger cars.

Key in the innovation is the new aluminium central bar on the snow chain. This makes the mounting of the snow chain has never been so easy, intuitive and quick.

Remember – One stop only: fit the chains and go.